Founded in 2025 by industry veterans Randall Krull and Matt Kelland, Zocalo was born from a vision to solve the fragmentation plaguing the Creator Economy—making it easier for creators to turn side hustles into day jobs.

Zocalo is a supportive, vertically integrated marketplace designed for communities of independent creators. One platform with endless possibilities, Zocalo is powering the next-generation creator ecosystem.

Randall Krull has 30 years of experience in e-commerce and software businesses in roles ranging from development to Director of Sales. He is the co-founder of Oberon Industries, operator of a marketplace for handmade adult products.

Matt Kelland has 35 years of experience as a serial entrepreneur and consultant, working in a variety of industries including software, e-commerce, retail, and entertainment. He has founded numerous businesses and advised companies ranging from small start-ups to Fortune 500 companies.

Sean Benson (CTO) has had a long career in technology, working for the military, government, and private industry. His expertise is in cutting-edge system design, security, and architecture.

Brian Kingsbury (VP Product Development) has created both software and physical products over the last 13 years. working in high-volume e-commerce, aviation, and the financial industries.  He has extensive knowledge of business analytics and the software development life cycle, and excels in communicating about the product while also eliciting feedback to feed his product-based customer obsession.